Basically, we design cool stuff that works for your context.




Luum is a design and strategy studio based in Nashville.

We weave together ideas to create brands and marketing that communicate with beauty and purpose. We’d love to do the same for you.

Our passion for storytelling is inspired by your love for your work. We weave together ideas, concepts, and goals to create projects that communicate beautifully and with purpose.

Our major threads are:

  • Learning with openness

  • Communication with transparency

  • Design with intelligence

  • Dreaming without hesitation

  • Inspiration without fear

  • Listening without judgment

I can say with 100% confidence that [Jordan Short, founder of Luum] is the most talented designer and creative leader I have ever encountered. He has led the way in many areas with our brand.
— Angela Chadwick, Head of Marketing, Alpha USA


Jordan Short Luum

Jordan Short
Art Direction & Design

With over 10 years of graphic design and marketing experience, Jordan has a passion for weaving together stories that leave people inspired. He is known for his strategic thinking, love for new ideas, and passion for crafting unique and beautiful designs. When he’s not at the office, you may find him playing music with friends or going on trips with his wife, Catherine, and their son.


Carl Wilson
Brand Strategy & User Journey

With a background in product design and a passion for elegant, strategic solutions, Carl has made a career of helping individuals, small businesses, and nonprofits design meaningful brand experiences. Championing intentionality, message, and an audience or user-centered design approach, he believes the opportunities to design life better are all around us. When he’s not working, you’ll likely find Carl coaching high school lacrosse or off on an adventure with his wife, Stephanie. 


Catherine Short
Story & Accounts

Catherine combines her love of words and her excellent sense of humor to tell stories with popular lifestyle brands across the internet. She knows social media like the back of her hand and finds her sweet spot in providing big picture leadership to the Luum team. Outside of work, she loves experimenting in the kitchen with desserts, taking adventures with Phoenix and Jordan while blogging it all at