Sylvan Esso: Record Store Day
Collaborating with Sylvan Esso, their label and their management, we created a website to release their album: What Now. They wanted something to highlight a DIY aesthetic and their rock-and-roll vibes as they celebrated a world wide release on Record Store Day.
The band hid ten vinyl in record shops around the world from Tokyo to Paris to Los Angeles. As people found each of the vinyl in this crazy big scavenger hunt, a song from the album was unlocked on their site.