A woman-owned, eco-friendly salon, Fruition has become a respected name in Nashville’s 12th South community. But they knew they needed to elevate their customer experience to improve their bottom line.

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After discussing salon goals, we charted client touchpoints that could be created or improved. After establishing a strategy, we worked with the team to breathe new life into their visual brand, including service menu and referral cards, playful shopping bags, unique photography, email and social media marketing, and more.