Transform your business into a fan favorite with the
The clear guidance you need to cut through the noise and build a brand people love
Sound familiar?
What if you could stop chasing customers and start creating enthusiastic fans that come back time and time again?
In a sea of distractions, competition, and short attention spans, getting people to pay attention to your brand is TOUGH. Getting them to do it over and over? Exhausting.
You bounce around from one strategy to another, always feeling a step behind and rarely, if ever, in control. Plus, you don’t have time to waste on failed experiments and cracking the secret marketing code—you’ve got an industry to disrupt!
- Not quick hacks from some influencer or “guru”
- Not massive campaigns that only work for enterprise-level budgets
- Not drawn-out strategies that take months or even years to execute
In just three focused hours together, we'll unlock what makes your brand special and build a ready-to-implement action plan tailored to your business.
Stop guessing.
Start growing.
Our Favorite Brand Blueprint is a guided discovery of the magic behind your brand.

A unique approach for unique brands
Customized to you
Our Favorite Brand Blueprint is tailored specifically to your business, ensuring a strategy that aligns with your unique needs and goals.
Comprehensive, not rigid
Our Blueprint covers all the important fundamentals for your brand strategy, but allows flexibility for you to adapt and evolve as your business grows.
Designed for action
In just three hours you’ll get valuable insights into your brand you can begin acting on immediately, and we provide a custom implementation plan in days—not weeks.
Walk away with a custom plan for getting from where you are to the brand you want to be.
The cost of the Brand Blueprint is $5,000.*
Following your Brand Blueprint session, you’ll receive a breakdown of ready-to-implement guidance including:
- A three-tiered brand strategy overview with your brand’s unique Favorite Brand Formula
- Powerful insights and discoveries to focus your energy and attention in the places that matter most
- Your customized execution plan for translating your goals, opportunities, budget, and timeline into clear next steps
Then, you decide to implement the strategy on your own or work with us to quickly start putting your plan into action.
*If you choose to work with Luum following the Brand Roadmap, a $500 credit will be applied to your project.
Who it’s for
Whether you're an established business looking to strengthen your brand or a new business wanting to start off on the right foot, the Brand Blueprint is perfect for any entrepreneur, business owner, startup team, or brand leader who wants to turn their bold, disruptive idea into something truly special.
What people say
Justin Koziol
Founder, Aera
Interested?
Start with a quick, no-pressure hello call to see if a Favorite Brand Blueprint is a good fit for you.
During our call:
- We’ll ask a few key questions to help us get to know you and your brand
- You’ll get to know us while getting all your questions answered about our process for building meaningful brands
- Together we'll take a close look at your needs and challenges to determine if our Brand Blueprint is right for you
Just select a date and time on the calendar to schedule your intro call.
Frequently Asked Questions
The Favorite Brand Blueprint covers the most important fundamentals for your brand strategy, built upon our proprietary Favorite Brand Framework. Every Blueprint includes your business' core beliefs, purpose, goals, market and audience opportunities, and most impactful next steps.
If you're interested in our Brand or Web Intensive, the Blueprint will also include a custom proposal and estimated timeline for your project.
The workshop portion of the Roadmap is 3 hours, allowing us to dive deep into your business and uncover the magic behind your brand in a comprehensive, yet efficient way.
Typically we can schedule your Roadmap workshop within 1-2 weeks of your fit call. Your custom Roadmap summary, including next step recommendations, is delivered 7 days after your workshop call.
No, the Favorite Brand Framework provides valuable insight and guidance regardless of what industry or market you're in, how long you've been in business, or how big (or small) your team.
Not sure if a Favorite Brand Blueprint is right for you? Let's hop on a quick, no-commitment fit call to chat about your unique situation.
We believe every ambitious idea has the potential to become a Favorite Brand. However, that doesn't mean every business will.
The Favorite Brand Blueprint isn't a quick-fix, hack, or shortcut. Brands that aren't willing to break from the status quo and explore how they can approach things differently will struggle to put Favorite Brand Blueprint opportunities into practice.
Following your workshop, together we'll review your Favorite Brand Blueprint summary including recommended packages for implementing together.
If you choose to move forward with Luum, a $500 credit will automatically be applied to the total cost of the package you select.
Let’s get started
Find out if the Favorite Brand Blueprint is right for you.
No pressure. No commitments.
Schedule your intro call.