Hair has no gender
Paramore frontwoman Haley Williams and her longtime friend and stylist Brian O'Connor knew they wanted to start a full-service hair salon. I needed to be a safe space, one that colofrully celebrated hair and personal expression.
After picking a location, Hayley and Brian partnered with us to fine-tune their vision and translate it into a visual brand.
We worked with them to create a logo and supporting style guide that was unique, quirky, and strong. Inspired by sub-cultures from Tokyo to New York City, we created something flexible and strategically left-of-center. It needed to look great in a minimal setting and scale into a maximalist form.
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