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Holistic by design

Ovyl, a Nashville-based design studio, specializes in crafting innovative, tech-enabled physical devices that marry elegant design and precision engineering. They transform complex ideas into market-ready products, but their brand and website didn’t reflect their expertise or bold vision.

Founder Mitch Meiss and his team partnered with us to craft a refined brand identity and build a website that communicates their value, attracts the right clients, and supports their growth.

The Challenge

Ovyl’s existing brand and website didn’t match their reputation for blending strategic insight with imaginative design. They needed a cohesive digital presence to showcase their expertise, connect with ideal clients, and attract top talent.

Our Approach

We worked closely with Ovyl to align their brand and website with their vision:

  • Brand Strategy: Through strategic workshops, we defined their mission, refined their audience focus, and developed a confident, approachable tone that reflects their Sage archetype.
  • Visual Identity Refresh: We updated their logo, colors, and design elements to balance technical expertise with creativity and warmth.
  • Website Design: We created a clean, engaging site with case studies, tailored messaging for key audiences, and an intuitive design to educate and inspire confidence.
Branding
Brand Guidelines
Logo Design
Web Design
Strategy
Art Direction
Photography
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Ovyl website and brand logo design
Ovyl brand photography by Nicola Harger
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Ovyl old logo
Ovyl new logo design and branding
"Luum is a team of people who put in the work and are curious enough to get it right."
Lauren Egge
,
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Head of Strategy
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Ovyl
Ovyl branding business card design
Ovyl branding and logo design on a folder and letterhead collection
Ovyl branding and logo on a tote bag
Ovyl logo design and brand style guide
Ovyl brand photography by Nicola Harger
Ovyl branding and logo signage design

The Result

Ovyl’s new brand and website capture their expertise and culture while positioning them as a leader in product innovation. The updated website highlights their full-stack capabilities and helps them connect with the right clients and talent, ensuring their continued growth and success.

Ovyl website and brand logo design
Photos by Nicola Harger

Interested in working with us?

Book a free 15-minute consultation call.