Brand Magic✨ Beauty & Wellness
Stop chasing customers, competitors, and trends. Start leading a passionate fanbase.
Demystify brand building and cultivate loyal fans.
Learn to think like some of the most recognizable and beloved brands in the world.
Designed specifically for beauty and wellness companies, this 3-day, expert-led cohort gives you the key steps and strategies to create a fan-favorite your followers can’t wait to buy from—and share!
Why Attend Brand Magic✨?
Learn from Industry Experts
Gain insights from experienced professionals who know what it takes to stand out and succeed in a highly competitive market.
Tailored for Beauty & Wellness
This workshop is specifically designed for beauty and wellness companies, focusing on strategies that work in your industry.
Transformative Experience
Dive into the essential steps and strategies needed to create a brand people love and start taking action right away.
Learn the magic behind...
💖 Crafting a compelling brand story that resonates deeply with your audience.
📣 Standing out in the crowded beauty and wellness market.
📸 Creating memorable and meaningful experiences for your customers.
🥹 Building brand affinity for your beauty or wellness brand.
🔍 Understanding what is distinct and desirable about your business.
🙌 Turning customers into fans and advocates for your brand.
Brand Magic✨ is different by design
- Learn what makes a brand become a fan-favorite and how you can implement the same strategy for your business.
- Our content is designed to quickly move you from idea to action, helping you to implement key brand strategy decisions for your business.
- Taught by experienced professionals with diverse backgrounds in brand strategy, product design, marketing, and beauty and wellness brands startups.
- Connect and collaborate with a community of beauty and wellness founders just like you.
Learn to create a fan-favorite brand in just 3 days
Day 1
Defining Your Distinction
Learn what makes up a fan-favorite brand and the questions you need to ask your self to uncover your brand's distinction in the marketplace.
Day 2
Creating Connections
Understand what it takes to create meaningful connections for your audience and how your brand's distinction is desirable.
Day 3
Building Fan-Like Loyalty
Learn from beauty marketing experts on how to build authentic loyalty through your marketing channels this Q4.
August 20, 21, & 22
Live Sessions: 11:30a-1:00p CST
Whether you’re launching a new product, scaling your brand, building a more loyal customer base or all of the above, we’ve got you covered just in time for Q4.
What's Included
- Live Expert Teaching Sessions: Learn from brand experts who have successfully launched dozens of beauty and wellness brands and have proven track records of helping others achieve success.
- Idea to Action Worksheets: Access a collection of daily prompts and resources to help you uncover your unique favorite brand formula and take real action steps toward putting it into practice.
- Q&A With Beauty Brand Leaders: We'll interview beauty-brand experts to get the BTS on how they created fan-favorite brands.
Learn how to enchant your customers and turn them into loyal fans.
Build your business. Focus your brand. Glow with confidence.
Who is Luum Studio?
We build fan-favorite brands. We work with founders to capture the best of what you do, helping to turn it into meaningful experiences that boost awareness, build affinity, and create passionate advocates.
Meet your magical guides
Sarah Deane Hale
Sarah's career spans multiple industries – social justice, music, and corporate consulting. Still, the thread that ties it all together is her ability to see the big picture, identify key targets, and deliver a cohesive strategy. She brings her robust expertise to Luum's clients every day. Sarah is a passionate learner who loves adventure, nature, and all things space exploration.
Jordan Short
Jordan is a visionary creative director, seasoned commercial artist, and empowering coach on a mission to unleash creativity. With over 15 years of experience, he crafts brand stories that truly connect. Jordan’s all about big-picture thinking, attention to detail, and making design magic happen. When he's not in the studio, you'll find him off on adventures with his family or hanging with friends.
Carl Wilson
With a background in product design and a passion for elegant, strategic solutions, Carl has made a career of creating meaningful brand experiences. He champions intentional, user-centered design and believes the opportunities to improve life are everywhere. When he’s not working, you’ll find Carl on an adventure with his wife, Stephanie, and their twin daughters.
You may have seen our work around town
Let's get started.
August 20–22
Brand Magic✨ includes:
- Three online workshop sessions led by the team at Luum Studio
- Worksheets for idea-to-action, brand strategy implementation
- Q&A sessions with beauty brand marketing leaders
- Online community support to help you put your ideas into action
- Special pricing for 1-on-1 coaching
$79 for the Brand Magic✨ Workshop
Special Back-to-Business Pricing
Brand Magic ✨ for Beauty & Wellness
Whether you’re launching a new product, scaling your brand, building a more loyal customer base or all of the above, we’ve got you covered just in time for Q4.