Using AI To Make Healthcare More Human
Emyra is on a mission to reduce preventable harm in healthcare by transforming how medications are prescribed. Through real-time pharmacogenomics (PGx) and AI-powered medication intelligence, they help clinicians make safer, more personalized decisions inside existing workflows.
But when they came to us, they were still operating as Sherpa RX. The science was strong. The platform was powerful. What was missing was a name and brand that clearly expressed their purpose and positioned them for scale.
The Challenge
Emyra needed more than a visual refresh. They needed the brand power that comes from clarity.
Their old name no longer reflected the depth of their platform or the human-centered future they were building. The brand had to speak to health systems, clinicians, and partners while balancing scientific credibility with empathy. Alongside the renaming effort, they needed a new identity that could simplify a complex offering, build trust in a regulated industry, and support enterprise-level conversations.
Our Approach
We guided Emyra through a focused renaming process, clarifying their vision, audience, and long-term goals. From that work, the name Emyra emerged: distinct, human, and future-facing.
We then created a new brand identity, including logo design and visual language, and documented everything in clear brand guidelines. Every decision was made to support trust, clarity, and confidence in high-stakes clinical environments.
The Outcome
Emyra launched with a new name and a brand built for longevity.
The name Emyra is a creative, linguistic take on emerald, a symbol rich with meaning. In Vedic tradition, emeralds are associated with wisdom, intelligence, and clear communication. They are also known as stones of protection and healing. This symbolism mirrors Emyra’s mission: bringing clarity to complex decisions, protecting patients from harm, and making healthcare more human.
With a distinct name, a cohesive visual identity, and clear brand guidelines in place, Emyra is positioned to scale with confidence. What was once Sherpa RX is now a brand that reflects the depth of its science, the care at its core, and the future it is helping to shape.
Interested in working with us?
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