Smile Refresh helps adults improve their smiles through clear aligner treatments designed for real life. Faster. Discreet. Intentional. It’s orthodontic care for people who want meaningful change without a long-term commitment.

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Smile Refresh partnered with us to clarify their brand, define their message, and build a digital experience that speaks directly to their key audiences: young professionals and middle-aged women. From strategy to identity to website, we helped shape a brand built for confidence and growth.

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The Challenge

Smile Refresh was entering a crowded market. They needed a brand that felt human, modern, and approachable. Something that could connect emotionally while still earning trust. Their offering was simple. Subtle smile improvements. Clear aligners. Real results.

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The challenge was translating that into a clear message and visual identity that resonated with busy professionals and middle-aged women seeking confidence and self-care.

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Our Approach

Through our Brand Blueprint sessions, we helped the Smile Refresh team clarify their purpose, positioning, and audience. From there, we built a visual identity designed to feel fresh, confident, and friendly. Logo, color system, typography, and supporting elements were crafted to stand apart from clinical competitors while maintaining credibility.

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We then developed audience-driven marketing messaging that speaks directly to motivation and lifestyle. Clear language. Emotional connection. Real benefits. Finally, we designed a custom website that brings it all together into a modern, and conversion-focused experience.

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