Vibrant Color for All
Built upon the ideals of expression and inclusion, Good Dye Young was founded by Hayley Williams, lead singer of the Grammy Award-winning band Paramore, and celebrity stylist Brian O’Connor.
When we teamed up with Hayley and Brian, it had been a few years since the launch of Good Dye Young, and they were feeling stuck. We worked alongside them for a 100% holistic rebrand to usher in a new era for the company.
A vital goal of this new era was attracting online and brick-and-mortar retailers to carry their products. Through new branding, package design, and fresh messaging, we helped GDY achieve this and so much more.
We couldn’t be happier with the new visual brand and packaging for Good Dye Young. We've helped them grow from a scrappy start-up to a beauty industry dark horse – from establishing colorful new product packaging to designing in-store displays for Sephora, Target, and Sally Beauty. GDY is now unapologetically confident in who they are.
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