A zero-waste trailblazer
A Nashville trailblazer in the zero-waste space, The Good Fill is more than just a refill store. Since 2017, they've been making it easier to make the world better by providing the best of what people need—nothing more and nothing less.
Founder Megan Gill asked us to help The Good Fill take a big step forward as they grow from a local pop-up to a neighborhood staple and beyond. We equipped them with a refined, flexible, distinct logo and visual branding to support their growing business.
Megan knew their original branding would not carry them into this next phase of their business. They needed something new to distinguish them from their competition while firmly establishing them in the zero-waste space. We created a new logo, allowing them to implement this brand across multiple locations and various products. It needed to be versatile at scale and easy to apply.
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