We turn ambitious ideas into favorite brands.

Why settle for being just another when you can build a brand people love?

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At Luum Studio, we design brands that create fans.

We believe everyone can become a favorite. That’s why we work with founders and leadership teams of all kinds to capture the best of what you do and turn it into meaningful experiences that boost awareness, build affinity, and create advocates.

Where we shine
Strategy

Stop guessing, start growing

Remarkable brands begin with intention. Our process dives deep into the core of your business to remove the guesswork and uncover what can take your brand from expected to exceptional.

Branding

Cultivate fanship

Great branding doesn’t leave any customer experience to chance. From your logo to your socials, get the assets and guidelines to connect with your audience and share great stories.

Web

Build with purpose

We help you leverage your online presence through modern, purpose-driven web design that will delight your clients and achieve your goals.

You may have seen our work around town

What is a Favorite Brand?

We all have favorites—the things we seek out, feel connected to, and can't live without. Favorite brands are created by building associations between what’s meaningful to your audience and what’s distinct about your brand.

Our Favorite Brand Framework is our proprietary process for helping brands uncover their unique opportunities to stand out and cultivate passionate fanship.

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Fans not customers 🤩  Confidence not uncertainty 🙌  Scalability not rigidity 💫  Fans not customers 🤩  Confidence not uncertainty 🙌  Scalability not rigidity 💫
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Fans not customers 🤩  Confidence not uncertainty 🙌  Scalability not rigidity 💫  Fans not customers 🤩  Confidence not uncertainty 🙌  Scalability not rigidity 💫 
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Start with a guided strategy for action

We’ll show you where to focus, what to ignore, and how to get rolling with our Brand Blueprint

Your Brand Blueprint is the plan for creating distinct and meaningful experiences across a variety of implementations:

+  Strategy

+  Branding

+  Web

+  Packaging

+  Experience

What our clients say...

“Good Dye Young had an idea of where we wanted to go, but we didn't know who we could be until you showed us.”

Hayley Williams

Co-founder and CEO, Good Dye Young

“Luum worked with our staff to garner a deep understanding of our mission, culture, and team, translating their findings into a brand representation that truly encompasses who we are!”

Lindsey Cox

CEO, Launch Tennessee

"Luum is the mastermind behind our stunning brand and companies should hire them immediately."

Neal Samudre

Co-Founder and CEO of Enjoyco Wellness

“Loved working with the talented team at Luum. I've worked with many agencies and this was the best branding experience I've ever had."

Justin Koziol

Founder, Aera + Bento Living

Intentional Branding

Great brands, favorite brands, don't happen by accident—they are crafted with purpose and intentionality.

We work closely with founders and brand leaders to understand your unique position in your market, build a branded world all your own, and chart a clear course for execution that aligns with your strengths, goals, and values.

Not sure where to start?

Book a free 15-minute consultation call.